The FEDA Production Education Video Marketing Center (VMC) is a platform that allows foodservice equipment and supplies manufacturers to seamlessly share video content with distributors and dealers. The platform, created by Access Mobility 24, allows manufacturers to upload product education and marketing videos to a virtual repository. Dealers can then select individual videos to package together into a campaign that can be shared with their sales teams or operators through a link to a microsite or embedded into a web page.
The VMC helps manufacturers promote products more effectively through the dealer network and strengthens dealers’ ability to provide product education support to operators. Additionally, users have the option to attach up to four pieces of collateral with each video, such as sales sheets, white papers, brochures, specification information, and quizzes.
By using the VMC, manufacturers are able to ensure consistent messaging about their products at every level of the supply chain all the way down to the operator. Further, the platform enables distributors and dealers to add their own brand to the video campaigns, enhancing their authority as equipment experts and cementing themselves as a vital resource to operators.
For Manufacturer Members
If you are a FEDA manufacturer member interested in submitting videos to the VMC, please click here.
A full list of required specifications for VMC videos may be found here.
For Distributor Members
FEDA dealer members may access the VMC through a simple registration process. Please request access by clicking here.
There will be no charge to dealers to use the program. Dealers are able to select the series of videos they want to send to an operator or to their own DSRs. They may also add their own dealer logo to the campaign. Each video campaign takes less than one minute to create. Dealers publish their video campaigns, then email their unique link to their operator and/or DSR. FEDA believes the VMC will be the perfect solution to supporting sales teams and increasing efficiency.
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