Chief Executive Officer
Taco Bell Division
As Chief Executive Officer of Taco Bell Corp., Mark King is responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. Drawing on his retail experience and track record of driving innovation, brand relevance, and culture, King accelerates the innovation, sales growth, and unique brand identity that makes Taco Bell a Category of One.
Before joining Taco Bell, King served as president of adidas North America from 2014-2018. Under his leadership, adidas market share doubled in under three years and sales tripled in four years. In addition, King cultivated new energy for the company’s culture resulting in the double number of employees at adidas, an industry-shattering retention rate, the highest employee net promoter score in the company, and more than 500,000 job applications in one year.
Prior to adidas, King spent 34 years at TaylorMade, quickly rising from a territory sales representative to president of TaylorMade in 1999 and CEO in 2002. During King’s tenure as president and CEO, TaylorMade became the leading and most profitable golf company in the world, catapulting the business from $300 million to more than $1.85 billion in sales.
Learned from his nearly 40-year career, King believes in creating the right atmosphere to unleash the potential of people to make extraordinary breakthroughs happen. As a leader, he steers with a belief system based in keeping a growth mindset, investing in people, and encouraging an innovative culture to achieve success.
In 2017, Footwear News honored King with the number one spot on their Power 100 list and in 2016 they named him “Person of the Year.” Also, in 2017 and 2016, King was named “Executive of the Year” by the Portland Business Journal. He served as the chairman of the National Golf Foundation and was consistently named as one of the ten most power people in golf during his years at TaylorMade-adidas Golf.
King currently serves on the Board of Directors for the V Foundation Victory Over Cancer. Together with his daughters, he has also raised more than $10 million for children charities around the world through their OneKind Foundation.
King graduated from University of Wisconsin – Green Bay with a bachelor’s degree in Business Administration.
Moderator Joe Carbonara
Foodservice Equipment & Supplies Magazine
Joe Carbonara is editorial director for Foodservice Equipment & Supplies and restaurant development + design. In addition to his editorial efforts, Joe often represents both magazines at restaurant and foodservice industry events and was awarded with CFESA’s Outstanding Support from an Allied Association/Press Partner in 2013. Prior to becoming Editor in Chief for FE&S in 2004, Joe was a marketing manager for SmithBucklin Corp., where he spent six years working with NAFEM.
Vice President, Operations Services
Chipotle Mexican Grill
Jason Cochran, a proven leader with more than 25 years of experience in retail and innovation brings a track record of implementing change and fostering growth to Chipotle Mexican Grill. Prior to joining Chipotle, Jason served as the Senior Vice President of U.S. Stores at GameStop, Inc. in Dallas with oversight and impact of 3,900 store locations across the country. During his 15-year tenure at GameStop, Jason was recognized with the highly coveted “President’s Award,” initiated four product innovations amounting to $50 million of annual EBIT and implemented a nationwide time, attendance and labor compliance HRIS system for more than 30, 000 employees. Before GameStop, Jason held executive roles at Copeland Sports (acquired by Sports Authority) and “Styles” Clothing Stores.
Jason joined Chipotle in October of 2018 as the Vice President of Operations Services and is accountable for leading a team of support service staff aimed at simplifying operational systems, fundamental processes to enable restaurants to deliver world class food safety and exceptional throughput. In this role, Jason influences cross functionality to ensure new programs are produced and implemented seamlessly.
Jason received his MBA from Southern Methodist University (SMU) in Dallas where he was selected as an SMU’s “Best and Brightest” – Poet & Quant, Top 100 nationwide graduate student. Jason was also honored as a Distinguished Business Leader by the SMU Cox School of Business Leadership Center. Jason currently serves on the Board of the Dallas/Fort Worth Retail Executives Association (DFW-REA).
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