10:30 a.m. CDT Thursday, May 12, 2022

Part 1 of the  2022 Live Webinar Series on Value-Added selling will provide attendees with a strategic overview of the customer-oriented sales philosophy, which states "Add value, not cost; sell value, not price." Value-added salespeople are more focused on making a difference than simply making a deal. They understand that a cheap price is not the only way to compete - instead, they compete with their total value-added solution.

Topics covered in this session include:

• Introduction to Value-Added Selling
• The value-added philosophy
• How to define value
• Identifying your value added
• The profit impact of value added
• The three dimensions of value
• Introduction to the Critical Buying Path®
• The Value-Added Selling Process®
• How to sell the value-added solution

At the end  of the webinar, participants will be able to:

Define Value-Added Selling;

• Identify their value-added services
• Describe why buyers object on price
• Detail three ways to sell the value-added solution
• Define the Value-Added Selling Process®
• Understand the customer’s Critical Buying Path®

Participants will earn 1 credit toward a sales strategies certification.