Learn how to renew your FEDA membership dues in this FEDA developed and designed essential micro-learning course.

Learn about the Young Industry Leaders (YIL) program in this FEDA developed and designed essential micro-learning course.

Learn how to access and update your FEDA member profile in this FEDA developed and designed essential micro-learning course.

In this session, FEDA highlights the ghost kitchen model. Dealers can become experts on this new concept and be ready to help operators understand and plan for the new equipment, facility design, and digital tools that will be needed.

In this session, Karl Williams guides you through the basic functionality of the AQ software as well introduce some functionalities that will save you time with the use of the software.

This module dives deep into budgeting and resourcing digital campaigns to set them up for success. It begins by focusing on how to plan a digital marketing budget including the key budgetary factors to consider during planning. It covers how to maximize ROI for a given budget and best practices for recruiting and retaining key digital talent. It also covers topics on setting a budget, addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes and software. Applying a budget is also covered, including specific topics on traditional media budgets, optimizing digital media budgets, digital media pricing, channel integration and attribution, and budgeting for creative.

This module introduces the key concepts for selecting and implementing the best digital strategy for your organization. It provides an overview of the key components in an effective digital strategy, which are expanded upon in much greater detail in subsequent modules. It also covers different types of business strategies, the difference between a business value proposition and a digital value proposition, and the importance of robust strategic management to maintain a long-term strategy.

This module introduces fundamental marketing principles and tools including the value proposition, the classic marketing mix, market research, the customer journey, communications planning, creative planning, media strategy, and amplifying brand performance. By referring to current and recent examples, it illustrates how digital technology and changing consumer behavior and lifestyles are altering the consumer decision-making process and disrupting traditional marketing models and strategies.

This module opens with a comprehensive overview of channel planning including the challenges this presents to marketers. It covers inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing. Next, the module dives deeper into key topics related to each of the channels, covering social media marketing and content marketing strategy, search engine marketing, SEO, conversion rate optimization, and paid search, email and affiliate marketing, and display and video advertising, including ad formats and creative.

This four-course series help dealers become solutions providers and develop the foresight necessary to anticipate demand and future needs.