10:30 a.m. CDT Tuesday, Dec. 6 The value-added sales call is the tactical execution of the Value-Added Selling Process®. The eighth and final part of the 2022 Live Webinar series will demonstrate a step-by-step execution of the process in front of the customer.

10:30 a.m. CDT Tuesday, Nov. 8 In this phase of the sales process, dealers are supporting the customer and providing a smooth, seamless transition. Part seven of the 2022 Live Webinar Series on value-added selling will discuss after-market strategies for delivering on all the promises made to the customer on the front end.

10:30 a.m. CDT Tuesday, Oct. 18 As dealers reach this phase of the sales process, they focus on supporting the customer and providing a smooth, seamless transition. Part six of the 2022 Live Webinar Series on value-added selling will help dealers build deeper relationships with their customers and deliver on the high expectations they have set.

10:30 a.m. Thursday, Sept. 8 Part five of the 2022 Live Webinar Series on value-added selling will cover persuasion. This webinar will teach participants about polishing their image, creating distance between themselves and the competition and convincing the customer their solution is the value-added solution.

10:30 CDT Thursday, Aug. 11, 2022 In part four of the value-added webinar series, participants will learn how to gain an in-depth understanding of their customers' needs. This session will also focus on thinking as the customer thinks, identifying buyer pressure points, and aligning your value with customer needs

10:30 CDT Wednesday, July 13, 2022 The first phase of the Value-Added Selling Process® is focus. This webinar will teach participants to focus on the right business, build a plan for these accounts and understand the customer's needs.

10:30 a.m. CDT Tuesday, June 14, 2022 The sales process is an exchange of information, ideas, and hopefully, money. Salespeople send the customer a message by what they say and do. The customer continues this exchange if the message is compelling. This webinar will teach dealers how to articulate their message to the customer.

10:30 a.m. CDT Thursday, May 12, 2022 Part 1 of the 2022 Live Webinar Series on Value-Added selling will provide attendees with a strategic overview of the customer-oriented sales philosophy, which states "Add value, not cost; sell value, not price." Value-added salespeople are more focused on making a difference than simply making a deal. They understand that a cheap price is not the only way to compete - instead, they compete with their total value-added solution.

In this session, Rich Austin shares strategies on how to use social platforms to improve sales.

In this session, Lindsay Goetting provides a 3-part course on the "what," "how," and next steps of digital sales and marketing.