10:30 CDT Thursday, Aug. 11, 2022

In part four of the value-added webinar series, participants will learn how to gain an in-depth understanding of their customers' needs. This session will also focus on thinking as the customer thinks, identifying buyer pressure points, and aligning your value with customer needs

This webinar will cover:

• Understanding customer needs – What are the customer’s needs and wants?
• Understanding the role of pressure points in the buying process
• Positioning – Shaping your image in the mind of the customer

At the end of this webinar, participants will be able to:

• List three ways to identify customer needs
• Identify customer pressure points
• Complete the positioning analysis

Participants will earn 1 credit toward a sales strategies certification.