2022 Live Webinar Series - #2 Customer Messaging Basics

10:30 a.m. CDT Tuesday, June 14, 2022

The sales process is an exchange of information, ideas, and hopefully, money. Salespeople send the customer a message by what they say and do. The customer continues this exchange if the message is compelling. This webinar will teach dealers how to articulate their message to the customer.

Part 2 of the 2022 Live Webinar Series on value-added selling will cover:

  • USP – Unique Selling Proposition
  • Value Proposition
  • Elevator Speech

At the end of the webinar, participants will be able to:

  • Identify your USP
  • Clearly define the value your customer receives
  • Articulate your value proposition
  • Establish reasonable customer expectations
  • Effectively use communication tools to deliver the message

Participants will earn 1 credit toward a sales strategies certification.

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#2 Customer Messaging Basics
Open to view video.
Open to view video. The sales process is an exchange of information, ideas, and hopefully, money. Salespeople send the customer a message by what they say and do. The customer continues this exchange if the message is compelling. This webinar will teach dealers how to articulate their message to the customer.
You must register to access.
Handout
Open to download resource.
Open to download resource. Handout download.
You must register to access.
Quiz
5 Questions  |  Unlimited attempts  |  0/5 points to pass
5 Questions  |  Unlimited attempts  |  0/5 points to pass Quiz for 1 credit toward sales strategies certification.
You must register to access.
Credits
1.00 Sales Strategies credit  |  No certificate available
1.00 Sales Strategies credit  |  No certificate available 1 credit for sales strategies.
You must register to access.