FEDA Learn Institute
Jeff Sinelli
Founder, CEO & Chief Vibe Officer
Sinelli Concepts International: Which Wich? Superior Sandwiches, Genghis Grill, Paciugo Gelato & Caffé, Burguesa Brands and Supernova Coffee
Jeff Sinelli serves as Founder, CEO, and Chief Vibe Officer of Sinelli Concepts and its subsidiary brands. He often says, “Anything is Possible.” That includes creating and growing iconic brands, including Which WichÒ Superior Sandwiches; Genghis Grill; Paciugo Gelato & Caffè; Burguesa Brands; and Supernova Coffee. Aggregately, these concepts have grown both domestically and internationally, to nearly 1,000 locations.
Sinelli grew up in Detroit, and after achieving a BA at a Michigan State and an MBA from City University, Sinelli headed west to exercise his entrepre- neurial spirit in Dallas. In the mid ‘90s he developed several independent restaurants and nightclubs before focusing on building multiunit concepts. Sinelli’s concepts are among the few to have been awarded the prestigious Hot Concept! Award by Nations Restaurant News multiple times.
Sinelli created Which Wich in 2003, prompting QSR Magazine to refer to him as a “branding phenom” upon its launch. Which Wich was a huge hit from the moment it opened its doors, and due to the demand for franchise opportunities, the company began awarding franchise rights in 2005. By 2018, Which Wich has expanded to nearly 500 locations throughout the United States, and has opened in seven international countries with more than 100 more locations in development.
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