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2026 FEDA Annual Executive Leadership Conference

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Session from the 2026 FEDA Annual Executive Leadership Conference.

  • Contains 3 Component(s) Recorded On: 09/16/2026

    As the FEDA Future of Distribution Council (FDC) works toward a more interconnected supply chain, the FEDA Tech Talks session assessed where technology stands today and how other supply chain segments are maximizing digital tools and data. Todd Florence, chief information officer for Estes Express Lines, shared how carriers are using AI, automation, and real-time data to improve transparency and address freight damage claims, priorities that closely mirror the FDC's own subcommittee work. Distributors and manufacturers will want to view this rare inside look into how a key supply chain partner is tackling the same challenges their organizations are working to solve.​ Following Florence’s presentation, Jason Hein, vice president of B2BEA Academy and global director of programming at the B2B eCommerce Association, shared why clean product data is more than an IT issue —it’s a business necessity. In just 20 minutes, Hein demonstrated how bad data affects search, e-commerce, customer experience, and decision-making. With more companies turning to artificial intelligence to analyze their data, Hein explained the limitations of depending on those tools to compensate for poor-quality product information. But it’s not just the shortcomings Hein covered. He also showed attendees what “good” product data looks like and provided practical steps distributors and manufacturers can take to turn their data into more reliable and usable information.

    As the FEDA Future of Distribution Council (FDC) works toward a more interconnected supply chain, the FEDA Tech Talks session assessed where technology stands today and how other supply chain segments are maximizing digital tools and data. Todd Florence, chief information officer for Estes Express Lines, shared how carriers are using AI, automation, and real-time data to improve transparency and address freight damage claims, priorities that closely mirror the FDC's own subcommittee work. Distributors and manufacturers will want to view this rare inside look into how a key supply chain partner is tackling the same challenges their organizations are working to solve.

    Following Florence’s presentation, Jason Hein, vice president of B2BEA Academy and global director of programming at the B2B eCommerce Association, shared why clean product data is more than an IT issue —it’s a business necessity. In just 20 minutes, Hein demonstrated how bad data affects search, e-commerce, customer experience, and decision-making. With more companies turning to artificial intelligence to analyze their data, Hein explained the limitations of depending on those tools to compensate for poor-quality product information. But it’s not just the shortcomings Hein covered. He also showed attendees what “good” product data looks like and provided practical steps distributors and manufacturers can take to turn their data into more reliable and usable information.

    Todd Florence

    Todd Florence

    Chief Information Officer

    Estes Express Lines

    Todd Florence joined Estes in 2020 as CIO. He leads the company’s IT teams, guiding the vision for Estes’ technology roadmap while supporting its culture and business goals. His team focuses on implementing tools and technologies that make shipping seamless for customers and teammates.

    With more than 20 years of leadership experience, Florence is known for aligning strategy, people, and technology to drive performance. He spent 15 years at Celerity, leading large-scale tech transformations across industries. His background also includes roles at MCI, Inacom Information Systems, and International Mobile Communications.

    Jason Hein

    Jason Hein

    Global Director of Programming

    B2B eCommerce Association

    Jason Hein has spent roughly 30 years in B2B digital commerce, most of it arguing that product data can’t only be a cleanup project. He held anchor roles at McMaster-Carr and on the Amazon Business launch, worked as a consultant, spent time at a B2B software-as-a-service platform, and now serves as vice president of B2BEA Academy and global director of programming for the B2B eCommerce Association. There, he builds the global conference programs, leads members through digital maturity advancement, and coaches first-time practitioner speakers onto the stage — the part of the job he’ll tell you he likes best. He has spent 12 years on the conference circuit, is based in Seattle, and remains loyal to the Minnesota Vikings because he believes things “can always get better.”

    Jeff Andrews

    Jeff Andrews (Moderator)

    Founder and Principal

    Red Dog Advisors

    Jeff Andrews is the founder of Red Dog Advisors, which helps midmarket companies make informed technology and enterprise resource planning (ERP) decisions. With more than 30 years of experience, he has led technology, marketing, product strategy, and business development functions at Fidelity Investments, Paycor, Velosio, and other organizations. He also spent six years leading an ERP practice, growing its client base by 280% and revenue by 265%. Drawing on experience across technology and revenue leadership, Andrews provides independent guidance to help companies evaluate solutions, navigate vendor relationships, and select systems that align with their operational needs and business goals.

  • Contains 2 Component(s) Recorded On: 09/16/2026

    The State of the Industry presentations featured new insights from Jameel Burkett, president and CEO of Burkett Restaurant Equipment, and Aaron Brown, CEO of Refrigerated Solutions Group, into the key challenges and trends dealers and manufacturers are tracking. The information covered in the reports set up the themes that permeated the conference and teed up presentations from FEDA's educational partners on critical topics.

    The State of the Industry presentations featured new insights from Jameel Burkett, president and CEO of Burkett Restaurant Equipment, and Aaron Brown, CEO of Refrigerated Solutions Group, into the key challenges and trends dealers and manufacturers are tracking. The information covered in the reports set up the themes that permeated the conference and teed up presentations from FEDA's educational partners on critical topics.

    Jameel Burkett

    Jameel Burkett

    President and CEO

    Burkett Restaurant Equipment & Supplies

    Jameel Burkett is president and CEO of Burkett Restaurant Equipment & Supplies, where he leads the company’s strategic vision, growth, and culture of innovation. With more than 20 years of experience in the foodservice industry, Burkett has built a reputation for championing customer-focused solutions, operational excellence, and forward-thinking leadership. Under his direction, the company has emphasized technology adoption, team development, and a service-driven approach that strengthens relationships across the supply chain. Burkett holds a master’s degree in business administration from the University of Toledo and has been recognized with multiple industry honors, including Foodservice Equipment Reports’ Management Excellence Award and a 20 Under 40 Leadership Award from the Toledo Business Journal. He is an active leader within the industry, serving on the FEDA board of directors and participating in the FEDA Future of Distribution Council.

    Aaron Brown

    Aaron Brown

    CEO

    Refrigerated Solutions Group

    Aaron Brown is the CEO of Refrigerated Solutions Group (RSG), where he leads a portfolio of leading commercial refrigeration brands focused on innovation, operational excellence, and customer success. Since joining RSG in 2020, Brown has played a key role in driving growth and strengthening the company’s market position. With a background spanning global service operations, finance, and commercial strategy, Brown brings a well-rounded leadership perspective to the industry.

  • Contains 1 Component(s) Recorded On: 09/16/2026

    Jason Boomer, vice president of technology for Burkett Restaurant Equipment & Supplies; Rory Clarke, president of Avanti Restaurant Solutions; and Kevin Brink, vice president of LTL solutions for Kuehne+Nagel, shared strategies distributors can put into action to overcome constraints and drive growth. The conversation was guided by J Schneider, managing director at the Dorn Group. A global strategist for industrial manufacturers and distributors, Schneider connected panelists' insights to the FEDA Future of Distribution Council's efforts to drive operational transformation.

    Jason Boomer, vice president of technology for Burkett Restaurant Equipment & Supplies; Rory Clarke, COO of Avanti Restaurant Solutions; and Kevin Brink, vice president of LTL solutions for Kuehne+Nagel, shared strategies distributors can put into action to overcome constraints and drive growth. The conversation was guided by J Schneider, managing director at the Dorn Group. A global strategist for industrial manufacturers and distributors, Schneider connected panelists' insights to the FEDA Future of Distribution Council's efforts to drive operational transformation. 

    Jason Boomer

    Jason Boomer

    Vice President of Technology

    Burkett Restaurant Equipment & Supplies

    Jason Boomer serves as the vice president of technology and is a member of the executive team at Burkett Restaurant Equipment & Supplies. With more than 20 years of experience in IT spanning the manufacturing, healthcare, and foodservice industries, Boomer focuses on leveraging technology to drive scalable growth and operational efficiency. His approach to leadership comes from his background as a journeyman carpenter and mason prior to getting into technology. That experience created a foundation that instilled a “build-it-right” mentality. He still applies that focus to complex system integrations and digital transformation today. At Burkett, Boomer oversees the strategic evolution of the company’s tech stack, ensuring that back-end innovation directly supports the distributor’s mission to lead the industry in profit share and service excellence.

    Rory Clarke

    Rory Clarke

    Chief Operating Officer

    Avanti Restaurant Solutions

    Since 2005, Rory Clarke has played an integral role in Avanti Restaurant Solutions’ growth and reputation as a leader in foodservice design, equipment, installation, and project management. With a deep understanding of the industry’s nuances and a talent for building strong, lasting relationships, Clarke brings strategic vision and a people-first approach to leadership. He is known for cultivating high-performing teams and fostering a culture rooted in integrity and collaboration.

    Kevin Brink

    Kevin Brink

    Vice President of LTL Solutions

    Kuehne+Nagel

    Kevin Brink is a results-focused professional with more than 15 years of experience and proven leadership, development, and interpersonal skills. His strengths include team development, client relationship management, new business development, and cross-departmental collaboration.

    J Schneider

    J Schneider (Moderator)

    Managing Director

    The Dorn Group

    J Schneider is a global strategist, author and keynote speaker who helps industrial manufacturers and distributors unlock growth, accelerate transformation and reimagine what’s possible. With more than 25 years of experience leading initiatives worldwide, he has guided market leaders in industrial, automotive, aerospace, construction, and high-tech industries through complex business transformations. Known for aligning leadership teams and driving change, Schneider blends deep operational expertise with data-driven insights to help companies reduce inefficiencies, strengthen go-to-market execution and capture market share faster. His approach is rooted in real-world field experience and a customer-back perspective — ensuring strategies deliver measurable impact. As a trusted advisor, Schneider focuses on building scalable strategies, enabling cross-functional alignment and improving the end-to-end customer experience — empowering industrial firms to innovate with confidence and lead in competitive markets.

  • Contains 1 Component(s) Recorded On: 09/16/2026

    The Profit Report and Financial Outlook for Foodservice Equipment and Supplies Distributors pairs FEDA's own industry data with the broader U.S. and global economic picture. Informed by the 2026 FEDA Profit Survey, presenter Robert Spendlove, senior economist at Zions Bank, explained top-line industry trends, then widened the lens to the macro indicators and economic forces shaping where the industry is headed. This presentation provided a clear, connected read on where the numbers point for 2026–2027 planning.

    The Profit Report and Financial Outlook for Foodservice Equipment and Supplies Distributors pairs FEDA's own industry data with the broader U.S. and global economic picture. Informed by the 2026 FEDA Profit Survey, presenter Robert Spendlove, senior economist at Zions Bank, explained top-line industry trends, then widened the lens to the macro indicators and economic forces shaping where the industry is headed. This presentation provided a clear, connected read on where the numbers point for 2026–2027 planning.

  • Contains 1 Component(s) Recorded On: 09/17/2026

    As a co-founder of Apple and a pioneering engineer who values thinking outside constraints and artificial limits, Steve Wozniak understands what it takes for companies to innovate around challenges and break their industries open. During his 60-minute fireside chat at the FEDA conference, Wozniak shared pragmatic insights into how companies can foster innovation and leverage technology to drive growth. Attendees heard about lessons Wozniak has learned over his 50-year career in technology, including how building the first Apple I prototypes and his continuing work with students have informed his perspective on the potential and trajectory of today's artificial intelligence breakthroughs.

    As a co-founder of Apple and a pioneering engineer who values thinking outside constraints and artificial limits, Steve Wozniak understands what it takes for companies to innovate around challenges and break their industries open. During his 60-minute fireside chat at the FEDA conference, Wozniak shared pragmatic insights into how companies can foster innovation and leverage technology to drive growth. Attendees heard about lessons Wozniak has learned over his 50-year career in technology, including how building the first Apple I prototypes and his continuing work with students have informed his perspective on the potential and trajectory of today's artificial intelligence breakthroughs.

  • Contains 1 Component(s) Recorded On: 09/16/2026

    A leading authority on strategic growth, Verne Harnish has spent more than four decades helping companies translate vision into disciplined execution. Closing out the FEDA conference’s General session, Harnish explained how to apply his 4D framework (drivers, demands, disciplines, and decisions) across the four critical areas of people, strategy, execution, and cash.

    A leading authority on strategic growth, Verne Harnish has spent more than four decades helping companies translate vision into disciplined execution. Closing out the FEDA conference’s General session, Harnish explained how to apply his 4D framework (drivers, demands, disciplines, and decisions) across the four critical areas of people, strategy, execution, and cash.

    Verne Harnish

    Verne Harnish

    Founder, Entrepreneur's Organization

    Scaling Up

    Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with more than 18,000 members worldwide, and founded and chaired for 15 years EO’s premier CEO program held at MIT, a program in which he still teaches today.

    Founder and CEO of Scaling Up, a global executive education and coaching company with over 290 partners on six continents, Harnish has spent the past four decades helping companies scale up.

    He is the author of Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword. He is also the co-author of Scaling Up Compensation and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 26 languages and has won eight major international book awards, including the International Book Award for Best General Business book. His latest book is Start to Scale.

    Harnish serves on several boards, including as vice chair of The Riordan Clinic, co-founder and chair of Geoversit, and board member of the social venture Million Dollar Women. A private investor in many scale-ups, Harnish enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.