Dirk Beveridge is the founder of UnleashWD, the premier design, strategy and innovation firm in wholesale distribution. Beveridge shared the insights he gained from traveling across the United States post-COVID to gather data from distributors in a variety of industries. This culmination of insights, called “Unapologetically You,” from his We Supply America tour, asserts that independent distributors can and are competing effectively today and should be recognized as the “Noble Generation” for keeping the nation’s economy, workforce and supply chain going strong despite unfathomable setbacks over the last several years. Beveridge also discussed how dealers can overcome their own false narratives about their industry that keep them from having the confidence to forge ahead in new ways they never thought they could before.