About the FEDA Video Marketing Center

The FEDA Video Marketing Center (VMC) is a platform that allows foodservice equipment and supplies manufacturers to seamlessly share video content with dealers to create customized marketing campaigns and sales team training.

The system is designed to be easy to use, taking only a few minutes to upload a video or to create a complete campaign entirely from scratch. Participating manufacturers can upload unlimited product videos and collateral resources — such as spec sheets, white papers and quizzes — into a virtual library accessible by all FEDA dealer members. Dealers then pick from those videos to create branded marketing or training campaigns that can be shared with operators or their sales teams through a link to a microsite or embedded into a web page. Videos and the corresponding collateral that are part of the VMC cannot be modified by dealers, ensuring that messaging remains consistent from manufacturer to dealer to end user.

The VMC costs only $2,000 annually to place an unlimited number of product videos. It's easy to get started (with one complimentary video created by FEDA). Simply click here or reach out to FEDA Business Development and Membership Manager Isabelle Piotrowski at isabelle@feda.com.

VMC Video Specifications

Videos should be a minimum resolution of 1280 x 720 pixels. The aspect ratio should be 16:9 and files should be in the .mp4 format.

Video Submission Dates

Videos can be posted anytime throughout the year.

Let FEDA Create Your Product Video

Do you need assistance producing high-quality product videos for the FEDA Video Marketing Center? FEDA can help! We can develop your product video using a design we’ve created specifically to showcase foodservice equipment and supplies.

Each video will have its own distinct look and can include product images and information on notable features, key specs, product dimensions, customer testimonials, and even on-camera segments featuring product representatives. Manufacturers may customize their video by selecting a light or dark theme, the music track, a primary color that coordinates with their brand, and all the text for each scene. They can also choose the video length and which types of scenes to include.

To see a sample manufacturer product video, please view the example on this page. Manufacturers that sign up for one year of VMC access with an unlimited number of videos ($2,000) will receive one optional complimentary 1:30 customized video designed by FEDA. FEDA can design additional videos for manufacturers at $250 per video or three for $500.

If you have any questions, reach out to Isabelle Piotrowski at isabelle@feda.com or Tim O’Connor at tim@feda.com.

VMC and Product Video Options