FEDA Learn Institute
Conference Updates
Sept. 13, 2022
How to Access the FEDA
Conference Platform and App
You can access all the information you'll need for the FEDA Annual Conference on the conference platform. The platform is available on computer browsers (such as Chrome) or as a smartphone app (see below).
Today, we are again sending an email with a unique link to access the platform on your computer. You will need to click this link before using the conference platform or app. If you do not receive the link, please check your junk mail or email Tim O'Connor at tim@feda.com for assistance.
If you'd like to access the conference information on your smartphone, download the app by searching the Apple App Store or Google Play Store for "FEDA 2022 Annual Conference." Sign in by clicking the "click here to login" button. You may need to reset your password using the "forgot your password" link. Logging in is required to fully use the conference app and to access the list of attendees.
If you have any questions about the conference or need assistance, please email tim@feda.com. FEDA truly appreciates your participation and we’re here to help in any way you need.
Sept. 12, 2022
Important Message for FEDA
Annual Conference Attendees
The 2022 FEDA Annual Conference is only a week away! To help you prepare for four days of industry education and networking, FEDA has made the conference app available on browsers or Android and iOS devices. The app can be found on the Apple App Store or the Google Play Store by searching “FEDA 2022 Annual Conference.”
Also, all attendees were sent an email Friday with a special link to access the FEDA Conference app. If you did not receive the link, please make sure to check your junk mail or email Tim O’Connor at tim@feda.com for assistance.
Once you are logged into the app, you’ll be able to:
• Complete your profile to participate in the community
• Build a personalized agenda of sessions to attend
• Meet your fellow attendees in conversation rooms
• Read the conference magazines
If you have any questions about the conference or need assistance, please email conference@feda.com. FEDA truly appreciates your participation and we’re here to help in any way you need.
July 28, 2022
Last Night Event to Close Out the
2022 FEDA Annual Conference

The Last Night on Bayview Terrace is the perfect way to conclude a week's worth of learning and tackling industry problems. Attendees will enjoy mingling in a casual setting as they converse over food, drinks and live music against the backdrop of a Southern California sunset.
July 27, 2022
Soak in the Flavor of Southern California
at the FEDA Annual Conference

The 2022 FEDA Annual Conference will be packed with educational and networking opportunities, but there will also be time for attendees to slow down, take in the atmosphere and reflect on what they've learned. Situated between the Opening General Session and afternoon programs on Sept. 21, the Broadway Pier Picnic will offer visitors a brief break as they enjoy lunch on the waterfront.

After a day of learning from industry experts and pouring through shared challenges at the Partner Exchange Roundtables, attendees will be ready to continue their conversations in a more laid-back setting. Soak in the sights and sounds of San Diego Bay during the Southern California Cocktail Reception. Participants will enjoy refreshing cocktails and hors d'oeuvres as they mingle with fellow industry professionals.
July 26, 2022
Opening Night Events at the
2022 FEDA Annual Conference

Celebrate the return of the FEDA Annual Conference with two opening night events! The Opening Night Reception on the Intercontinental Hotel's Bayview Terrace will kick things off with drinks, hors d'oeuvres and incredible views of the Pacific Ocean. The reception will be immediately followed by the Opening Night Dinner and Party on Lane Field, the former home of the San Diego Padres. Attendees will enjoy coastal California flavors, live music from the Ben Mallare band, dancing and fun!
July 21, 2022
Learn What's Next for the Data Repository
at the 2022 FEDA Annual Conference
The FEDA Data Repository was designed by dealers and manufacturers using universal data governance standards that help everyone in the industry work more efficiently and improve product data over time. This new database also opens up competition for innovative technology that dealers and manufacturers have not had before. Attendees at the 2022 FEDA Annual Conference will learn about the repository’s latest project enhancements and how dealers and manufacturers can use this new tool to strengthen their operations.

Norman Mackay
Project Consultant
Infoverity

Brad Pierce
President
Restaurant Equipment World

Rich Walsh
CEO
SmartSource Management
July 19, 2022
Young Industry Leaders to Learn Diversity
and Inclusion Strategies at FEDA Conference
The 2022 FEDA Annual Conference features a special session about developing and implementing diversity and inclusion strategies. The session will be geared toward young professionals and will detail how ITW has spent the past decade creating opportunities for candidates of color, expanding global and diverse talent and developing a more inclusive workplace. The session is open to members of FEDA’s Young Industry Leaders group or conference attendees between ages 21 and 46.

Ellen Steele Kapoor
Director, Diversity and Inclusion
ITW

Moderator
Crystal Rinker
Young Industry Leaders Co-Chair
Director of Sales and Marketing
Burkett Restaurant Equipment
July 19, 2022
Networking at the Young
Industry Leaders Reception

Reunite with young industry peers. Enjoy breathtaking views and creative cocktails. For any member of FEDA’s Young Industry Leaders or conference attendees between ages 21 and 46.
July 14, 2022
Creating a Value-Added Strategy at
the 2022 FEDA Annual Conference

Companies that follow the value-added philosophy of “add value, not cost; sell value, not price,” can break the cycle of constantly lowering prices in favor of competing by offering a complete value-added package. During the opening general session of the 2022 FEDA Annual Conference, sales and value-add expert Paul Reilly will drill down how distributor and manufacturer leaders can increase profitability by building a comprehensive plan for adding value to every step of their business process.
July 13, 2022
Register for Night at the Ballpark During
the 2022 FEDA Annual Conference

Join fellow conference guests for a night of fun and networking at the ballpark on Sept. 21. Attendees will enjoy a ballpark-style buffet with snacks, drinks and dinner while watching the San Diego Padres play the St. Louis Cardinals from Petco Park's Skyline Patio. Transportation will be provided and tickets are complimentary and available on a first-come, first-served basis. If you'd like to register multiple attendees, up to three per company, please contact George Maul at george@feda.com.
July 13, 2022
2022 FEDA Annual Conference
Early Bird Registration Ends July 29
The 2022 FEDA Annual Conference, set for Sept. 20-23 in San Diego, will bring together foodservice equipment and supplies dealers, manufacturers and other channel partners for four days of networking and learning about the most essential challenges facing the industry. We know FEDA members and industry partners are excited for this opportunity, which is why we'd like to remind you to register for the conference before July 29 to take advantage of early bird pricing. Please make sure to complete your registration before this date to receive a reduced rate, which will still include access to all conference activities.

July 12, 2022
2022 FEDA Annual Conference
Puts Operators in the Spotlight
The conference will open by welcoming leaders working on behalf of foodservice operators, including President and CEO of the California Restaurant Association Jot Condie, who will provide an overview of the state of the foodservice industry and the policy and operational needs of its more than 22,000 members. He will also introduce new National Restaurant Association President and CEO Michelle Korsmo, who will share her next steps to represent foodservice operators nationwide. Finally, 30-year restaurant industry veteran and now Black Box Intelligence CEO David Cantu will discuss his views on restaurant recovery and what the data on over 87,000 restaurants is telling us about the foodservice challenges ahead.

Jot Condie
President & CEO
California Restaurant Association

Michelle Korsmo
President & CEO
National Restaurant Association

David Cantu
President & CEO
Black Box Intelligence
July 6, 2022
Enjoy a Night at the Ballpark During
the 2022 FEDA Annual Conference

Join fellow conference guests for a night of fun and networking at the ballpark! Watch the San Diego Padres play the St. Louis Cardinals from Petco Park's Skyline Patio. Attendees will enjoy a traditional ballpark-style buffet with snacks, drinks and dinner. Transportation will be provided and tickets are complimentary and available on a first-come, first-served basis. Three tickets maximum per company. Email conference@feda.com for a registration link.
July 5, 2022
Learning How to Win the Future at
the 2022 FEDA Annual Conference

The Opening General Session of the 2022 FEDA Annual Conference on Sept. 21 will include a special presentation from Dirk Beveridge, founder of UnleashWD, a wholesale distribution strategy firm. Beveridge will share insights into how independent distributors can compete effectively in today’s market and explain why distributor leaders should be recognized as the “Noble Generation” for keeping the nation’s economy, workforce and supply chain moving in the face of unfathomable setbacks. Beveridge will also discuss how dealers can overcome the false narratives and misconceptions about the industry that prevent them from having the confidence to forge ahead in ways they once thought impossible.
June 30, 2022
2022 FEDA Annual Conference to Present
Gold Awards Breakfast and Guy Fieri

The morning of Sept. 22 will open with the Gold Awards Breakfast, a celebration that recognizes volunteer leadership and longtime association members and also honors individuals and companies that are strengthening the foodservice equipment and supplies industry. Those interested in applying for one of the five Gold Awards are encouraged to visit this page.

Following the Gold Awards Breakfast, FEDA is excited to welcome famed chef, restaurateur and Emmy Award-winning TV host Guy Fieri for a special presentation entitled A Great Comeback for a Great Industry. Fieri will discuss his namesake foundation and its inspiring and successful campaign to raise money for 43,000 restaurant workers and rebuild the industry during and after COVID-19.
June 29, 2022
2022 FEDA Gold Awards
Deadline Extended to July 29
FEDA will recognize the unique achievements of distributor and manufacturer members during a special presentation at the 2022 FEDA Annual Conference, which will be held Sept. 20-23 in San Diego. To ensure that every company has ample time to consider each of the five award categories, FEDA is extending the deadline to submit an application to July 29.
For specific awards criteria and to apply, please see the following links:
Model Workplace Awards. One award to be presented to a distributor or dealer member and one award to a manufacturer member that has created a dynamic and unique workplace culture that attracts and retains talent and develops future industry leaders.
Extraordinary Service Awards. One award to be presented to a distributor or dealer member and one award to a manufacturer member whose customer-service program provides an extraordinary experience for operators, suppliers or dealers, and service reps and has contributed to the company’s success.
Champion for Young Professionals Awards. One award to be presented to a distributor or dealer member and one award to a manufacturer member whose model leadership and achievements have promoted the attraction and retention of talented young professionals.
Ascending Young Industry Leaders Awards. Presented to two young distribution professionals and two young manufacturing professionals, age 21-33, who have demonstrated growth in leadership ability in innovation; project management; professional or employee development; or community impact.
Accomplished Young Industry Leaders Awards. Presented to two young distribution professionals and two young manufacturing professionals, age 34-46, who have demonstrated exceptional leadership and accomplishments in innovative company initiatives; research; product, services or systems development; employee development; or other unique accomplishments that have contributed to the company’s success.
If you have any questions regarding these awards, please contact Tracy Mulqueen at 224-293-6501 or tracy@feda.com.
June 29, 2022
Steve Forbes to Deliver
FEDA Annual Conference Keynote
FEDA is honored to present Steve Forbes as its keynote speaker for the 2022 FEDA Annual Conference. Forbes is a widely-respected economic prognosticator, former presidential primary candidate and the editor-in-chief of Forbes Magazine, which reaches 150 million readers every month. His latest book, Inflation: What It Is, Why It's Bad and How to Fix It, analyzes the country's soaring inflation rate, which recently hit a 40-year high. He also hosts a popular webcast, What's Ahead, that engages the world's leading newsmakers and politicians about the state of global business and economics.
Forbes will share his decades of business and financial experience and expertise with conference attendees on Sept. 21. The presentation will cover Forbes' concerns about the most serious barriers impacting the United States' economic recovery, including inflation's effect on the stock market, proposed tax hikes, the impending wave of antitrust actions, and regulatory blunders that are crushing American ingenuity.
June 22, 2022

A Message from FEDA Board Chairman Michael Keck
The 2022 FEDA Annual Conference will be presented Sept. 20-23 at the InterContinental Hotel in San Diego. I am so thrilled to invite you to this year's event and to share with you all the enhancements and valuable sessions we have planned that are sure to leave you with a renewed energy for tackling industry challenges. The conference will showcase many of the top minds in foodservice and bring together foodservice equipment and supplies dealers from across the country to share their insights and experiences as the industry works toward recovery.
I'm especially excited about our location for this year. As a world-class city, San Diego is known to draw visitors seeking the best of what California has to offer. The city’s upscale, ocean-side environment is the perfect place to make these connections. It offers a seamless blend of resort-style amenities with the excitement and energy only found in the thriving center of a modern city. Attendees are sure to find a variety of settings and nearby venues to reconnect with peers and talk business.
Our programming this year is just as exceptional as our location. FEDA is proud to announce some extraordinary guest speakers, chairman and editor-in-chief of Forbes Magazine Steve Forbes and Mayor of Flavortown Guy Fieri! The other activities and programs during the conference are sure to be just as exciting. Golf is making a grand return in 2022 with an expedition to Torrey Pines South, one of the country’s most scenic and celebrated courses. Torrey Pines’ golfers and other early arrivers will also have a chance to mingle at a pre-event reception.
The energizing Young Industry Leaders events will continue and FEDA will return to its large opening night reception and dinner. Attendees can enjoy a ballgame mid-week at Petco Park and this year’s Gold Awards will be presented during a special breakfast event. The Last Night on Bayview Terrace, the latest iteration of FEDA’s popular casual closing night party, will feature views of the sun setting over the Pacific Ocean.
June 21, 2022
2022 FEDA Annual Conference
Registration Now Open!
Early bird pricing is available through July 29, 2022.

Access Date | Quiz Result | Score | Actions |
---|
Important Links
Strategic Skills
Annual Conference Highlights
- Register Now!
- Conference Updates
- Conference Brochure
- Schedule of Events
- Hotel and General Information
- Torrey Pines Golf Outing
- Young Industry Leaders Events
- Opening Night Reception and Dinner
- Opening General Session
- Broadway Pier Picnic Lunch
- Keynote Steve Forbes
- Partner Exchange Roundtables
- FEDA Data Governance and Quality Project Presentation
- Southern California Cocktail Reception
- A Night at the Ballpark
- Gold Awards Breakfast
- Guy Fieri Presentation
- Last Night on Bayview Terrace
- FREE TIME - Experience San Diego!
- Sponsorship Options
- Exhibitor Options