Partner Exchange Sessions to Closely Examine Operator Needs

The Partner Exchange Sessions at the Learn 2021 educational conference, May 10-12, will connect foodservice equipment distributors, manufacturers, and other supply chain partners to examine the new operator challenges shared by National Restaurant Association President and CEO Tom Bené during his keynote presentation.

The three concurrent sessions, scheduled for 11:40 a.m. to 12:30 p.m. CDT May 11, will be facilitated by David Greene of DDI System, Brian Kadel of ITW Food Equipment Group, and Steve Willoughby of Jackson WWS. Each facilitator will walk participants through a series of tough questions designed to identify potential short and long-term solutions for supply chain recovery and revisions they can make that will benefit the operator.

Among the topics that will be addressed will be how channel partners can manage supply chain constraints and lengthy lead times, including ways to plan further ahead to secure equipment when it is needed, vigilant order tracking, practicing proactive communication, allowing for flexibility on design and specifications, and educating customers about supply chain issues to set expectations. Participants will also discuss other ways channel partners can contribute toward meeting evolving operator needs.

FEDA’s channel partners from the manufacturing, service, rep, and consulting segments are encouraged to attend these partner exchange sessions with distributors.

Learn 2021 Speakers Will Provide Insights to Help Guide Distributors

With the foodservice industry poised to rebound in the second half of 2021, many equipment distributors and dealers are preparing for a renewed period of growth. Two of the big questions on everyone’s mind are “how will operators’ needs change” and “how can I restructure my sales strategy to meet these changing needs?”

The two major speakers for the FEDA Learn 2021 online educational conference will address those questions head-on and provide actionable information and insights that will help dealers and distributors grow their business alongside their customers.

Keynote Speaker Tom Bené President and CEO National Restaurant Association 10:30 a.m. CDT Tuesday, May 11
In his keynote presentation, Tom Bené will outline the National Restaurant Association’s recovery response and its efforts to secure financial resources for the 500,000 restaurants the organization represents. He’ll also dive into how operator needs and trends are evolving as new business models emerge out of the pandemic, and how foodservice equipment and supplies distributors can collaborate with operators to develop solutions.

Guest Speaker Rand Fishkin CEO and Co-Founder SparkToro 1:30 p.m. CDT Wednesday, May 12
As the business world continues to become increasingly connected, companies are looking for effective ways to ensure their messaging don’t get lost in the digital void. During his presentation at Learn 2021, Rand Fishkin will share his journey toward becoming one of the world’s foremost experts on search algorithms and digital marketing and will discuss how dealers and distributors can expand their sales tactics.