Wednesday Opening Session

May 12, 2021     
10:30 A.M. – 11:30 A.M.

Welcome and Opening Remarks
 

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Michael Keck
Chairman, FEDA Board of Directors and FEDA Education Foundation 
President
Concept Services

Featured Product Presentation

One of the industry's top manufacturers highlights featured foodservice equipment.

 
Modern Sales Strategies Panel with Q&A

This will be an important presentation by sales leaders at foodservice equipment distribution companies who are successfully integrating new technology and digital marketing tools into their sales strategies. Panel members will discuss how their sales teams are using these tools from the beginning of the sales process through post-sale service to: 

• Develop and qualify leads 

• Market and solicit new prospects and retain existing customers 

• Monitor and follow up with online shoppers to provide sales support 

• Track and move sales to closing and 

• Provide customer service after purchases to encourage additional and future buys.

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Moderator
Kathy Kimple
Chief Retail Officer
FitForCommerce

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Mark Howes
President
Culinex

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Mark Wallace
General Sales Manager
Canadian Restaurant Supply

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Tony Yeung
Chief Operations Officer
Action Sales

Featured Product Presentation

One of the industry's top manufacturers highlights featured foodservice equipment.