Monday September 21

Early Arrivers Reception5:30 p.m.-7:00 p.m.

Join other early arrivers for a reception featuring drinks and heavy hors d'ouevres as we welcome you to San Diego for our 2020 annual conference.
Garibaldi Terrace, formerly Vistal Terrace

Tuesday September 22

Conference Registration, Information, and Assistance8:00 a.m.-5:00 p.m.

Industry Technology Committee Meeting 10:30 a.m.-11:30 a.m.

For members of FEDA's Industry Technology Committee.
Broadway AB

Board of Directors Meeting and Lunch11:30 a.m.-1:00 p.m.

For FEDA's Board of Directors.
Hospitality B

Exhibitors on Display12:00 p.m.-5:00 p.m.

Make your way through the foyer and learn how our exhibitor companies can help your business succeed.
Bayview Foyer

Golf Tee Times12:30 p.m.-5:00 p.m.

Golf Tee Times for foursomes are available at Coronado Golf Course. Click here to learn more and register.

Young Industry Leaders Steering Committee Meeting 2:00 p.m.-2:45 p.m.

For members of FEDA's Young Industry Leaders Steering Committee.
Balboa AB

Young Industry Leaders Leadership Development Session
Organizational Excellence: Leading the Way in the 2020s 3:00 p.m.-4:00 p.m.

Awareness in leadership is the key to success. Whether you’re a seasoned executive or brand new to a leadership role, we’ve learned that strategy, execution, culture, and results are amplified when a leader is keenly mindful of their processes and people. In today’s instant gratification environment gaps appear rapidly and can bring unwanted results. Organizations of Excellence know their blindspots and work efficiently to mitigate them. This session will reveal what Organizations of Excellence across the world are doing to stay ahead of the curve while keeping their teams engaged, accountable, and on the cutting edge of proficiency.

VIP Reception 5:00 p.m.-6:00 p.m.

Invitation Only.
Garibaldi Terrace

Young Industry Leaders Reception 5:30 p.m.-6:30 p.m.

Connect over drinks with other young leaders within and outside of your distribution circle. For any member of FEDA's YIL or conference attendee under or around age 40.
Sunset Terrace

Welcome Reception 6:00 p.m.-7:00 p.m.

Pre-dinner reception for all attendees
Bayview Terrace

FEDA Gold Awards Dinner 7:00 p.m.-9:00 p.m.

This elevated opening night awards dinner recognizes distributors and manufacturers for industry achievement.
Pacific Ballroom

Wednesday September 23

Bayview Breakfast Buffet7:15 a.m.-8:30 a.m.

Young Industry Leaders and CEOs Mentor Up Mentor Down Breakfast7:15 a.m.–8:15 a.m.

The Mentor Up, Mentor Down breakfast will include a discussion between heads of FEDA-member companies and representatives from FEDA’s Young Industry Leaders (YIL) group. Participants will share their own mentorship experiences and discuss how foodservice equipment dealers and distributors can foster these types of invaluable relationships.

Conference Registration, Information, and Assistance8:00 a.m.-5:00 p.m.

Exhibitors on Display8:00 a.m.-5:00 p.m.

Make your way through the foyer and learn how our exhibitor companies can help your business succeed.
Bayview Foyer

Opening Keynote and General Session8:30 a.m.-11:45 a.m.

Welcome keynote speaker Mark King, CEO of Taco Bell Division, and an industry discussion moderated by FES magazine Editorial Director Joe Carbonara.
Pacific Ballroom

Broadway Pier Lunch12:00 p.m.-1:00 p.m.

Enjoy lunch on the waterfront on historic Lane Field.
Lane Field

Advocacy Council Presentation and Lunch12:00 p.m.-1:00 p.m.

For members of FEDA's Advocacy Council.
Hospitality B

LEARN Session 1
Mapping the Client Experience to Life-long Advocate1:15 p.m.-2:15 p.m.

Digital marketing is part of the buyer experience; as business leaders we can’t discount the impact it has on our customers and prospects. In this session, participants will learn to approach it with the practical knowledge (and intuitive tools) to proactively manage the customer experience. As one of the fastest growing areas of marketing that the business landscape has ever seen, this talk will provide participants the ability to grasp the what, why, and how of digital marketing.

LEARN Session 2
The Overperforming Salesperson: Traditional Sales Re-Engineered1:15 p.m.-2:15 p.m.

25 years ago, salespeople survived and sometimes thrived by developing expertise in their products and services and furthermore, the features and benefits associated with both. Today, prospective clients are savvy, sophisticated, and well-educated. They’re no longer looking for features and benefits; they crave value-added, customized, efficient interactions that are personally impactful. Re-envisioning the psychology that drives salesperson & prospect behavior provides striking data toward process change for the success of both parties. This session will peer behind the curtain of the adaptation of modern sales and give attendees a glance at not only what overperforming salespeople are doing regularly, but the technology they are leveraging to change the game.

LEARN Session 3
Partner Exchange1:15 p.m.-2:45 p.m.

Operator problem-solving discussions between distributor, manufacturer and service professionals
Bayview Ballroom

Free Time2:15 p.m.-5:00 p.m.

Cocktail Reception5:00 p.m.-6:00 p.m.

Join the conversations over drinks with a harbor view.
Sunset Terrace

Thursday September 24

Bayview Breakfast Buffet7:15 a.m.-8:30 a.m.

Conference Registration, Information, and Assistance8:00 a.m.–12:00 p.m.

Exhibitors on Display8:00 a.m.-5:00 p.m.

Make your way through the foyer and learn how our exhibitor companies can help your business succeed.
Bayview Foyer

Opening Keynote and General Session8:30 a.m.-11:45 a.m.

Friday's keynote speaker is entrepreneur, investor, and leading shark on ABC's Shark Tank Robert Herjavec! Join us for this exciting keynote address, followed by a discussion moderated by Kathy Langlois, Vice President of Zoomba Group and Jim Contardi, CEO of AutoQuotes.
Pacific Ballroom

Box Lunch11:45 p.m.-12:30 p.m.

Grab a box lunch and enjoy it on Bayview Terrace.
Bayview Terrace

Education Foundation Presentation12:00 p.m.-1:00 p.m.

Free Time1:00p.m.-6:00 p.m.

The Last Night on Lane Field6:00 p.m.-8:00 p.m.

Join attendees and have those final conversations at the Last Night on Lane Field, former home to the San Diego Padres. Let loose for one last night of coastal California flavors, live music, and fun.
Lane Field

Friday September 25

Closing Bayview Breakfast Buffet7:30 a.m.-9:00 a.m.

Printable Schedule of Events