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LEARN Session I - Mapping the Client Experience from Discovery to Lifelong Advocate

Presented by: Lindsay Goetting
Wednesday, September 23
1:15 - 2:15 p.m.

Does the thought of understanding and executing a digital marketing campaign make you squirm?

Have you shied away from investing in digital marketing tools because you’re unsure of where to focus and how to get started?

Would you like to be more competent and confident when leveraging digital marketing to drive sales?

Digital marketing is part of the buyer experience; as business leaders we can’t discount the impact it has on our customers and prospects. In this session, participants will learn to approach it with the practical knowledge (and intuitive tools) to proactively manage the customer experience.  As one of the fastest growing areas of marketing that the business landscape has ever seen, this talk will provide participants the ability to grasp the what, why, and how of digital marketing.

Conference attendees will walk away with an understanding of:

  • What the “customer experience” is and how to optimize it to attract new clients
  • How to use digital marketing to stand out in a heavily saturated marketplace
  • The necessary steps to create a frictionless journey for potential customers
  • How to increase chances of conversion by offering fresh, relevant content
  • Technology tools to generate and automate digital marketing for an optimal customer experience

 

LEARN Session II - The Overperforming Salesperson: Traditional Sales Re-Engineered

Presented by: Rich Austin
Wednesday, September 23
1:15 - 2:15 p.m.

25 years ago, salespeople survived and sometimes thrived by developing expertise in their products and services and furthermore, the features and benefits associated with both.  Today, prospective clients are savvy, sophisticated, and well-educated.  They’re no longer looking for features and benefits; they crave value-added, customized, efficient interactions that are personally impactful.  Re-envisioning the psychology that drives salesperson & prospect behavior provides striking data toward process change for the success of both parties.  This session will peer behind the curtain of the adaptation of modern sales and give attendees a glance at not only what overperforming salespeople are doing regularly, but the technology they are leveraging to change the game.

Attendees will learn:

  • The top five psychological anchors that hamper salespeople
  • The five ascending levels of perception that prospects and customers view salespeople through
  • Technological game-changing tools that are providing instant impact to the bottom line
  • Habits of consistently overperforming salespeople
  • How to leverage a predictable process for sales efficiency 

LEARN Session III - Partner Exchange

Facilitated by: Michael Keck
Wednesday, September 23
1:15 - 2:45 p.m.

Operator problem-solving discussions between distributor, manufacturer and service professionals.